Fast as the Bull

During a consult one of the things that is always discussed is budget. That number that you think your bike build should come in at or under.

The Overlord keeps this number in mind as he gives options on the build specs. Sometimes what happens is a client is not aware of all the amazing bits, pieces, and power meters that could go on their build.

Usually at that time, a client finds that there is a little more room in the budget. We like to think we're respectful as we help you overcome the limitations that a budget might impose on the project.

With this build, the Overlord really felt this client deserved to ride the Dogma level frame. To make that happen, he poked around the shop to find some take offs or out of box components to help soften the blow of a Dogma level price tag.

And while that did help, what in the end made it work was the fact that the client also thought he deserved to ride a Dogma level frame.

More about me

The Overlord matched this amazing Dogma X frame with the ENVE IN-Route Aero cockpit- they look like they were manufactured to go together with all the matte and glossy black. The Zipp wheels and Shimano power meter and components continue this gloss matte color play so the entire build became a thing of true beauty.

This also helped to soften the price tag on the Dogma frame.